Joseph Campbell's MONOMYTH - The Seventeen Stages - presented by the Royal Society of Account Planning
Royal Society of Account Planning presents Mark and Pearson's 12 Branding Archetypes
Check out these two presentations by the Royal Society of Acount Plannig (even though I have no idea who they are - the input is absolutely brilliant!)
As I am an avid fan of myth and archetype this is a truly helpful update. I wish I had put together something of this quality. Envy!