Friday, January 9, 2009

Commitment vs. Campaigning

Just want to share this very clear presentation by Paul Isakson of 150 here with you. Still love the brand clouds by J.Grant that he refers to. And that it all builds the brand. Rich conversation needs to be complex but not confusing. Well - just have a look.

Modern Brand Building

From: paulisakson,
3 months ago

Modern Brand Building
View SlideShare presentation or Upload your own. (tags: deepspace space150)

This is the presentation I shared at our (space150's) Deepspace event on Modern Brand Building. Dion Hughes of Persuasion Arts & Sciences and Adrian Ho of Zeus Jones shared some excellent thoughts on this topic of well (search for their presentations here too). Campaigning isn't quite the right term for what I was trying to say, but some good discussion followed the presentation, so it wasn't totally off. I'll be working to improve this, so if you have any thoughts, please share.

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