Showing posts with label Future. Show all posts
Showing posts with label Future. Show all posts

Tuesday, November 17, 2009

What's Next In Marketing And Advertising (2009)

Paul Isakson of space150 put together this great presentation and it will be really hard to add anything that is missing.

The Future of Planning is tangible.

Check out this SlideShare Presentation by Zeus Jones. A company founded by planners 3 yrs ago that truly understand about creating new experiences, not just advertising. Most of it based on technology ;-)

How Advertising needs to change not only the product, but the process.

This presentation by Giles Rhys Jones from Ogilvy gives intersting input on the "agency of the future" as well as the work style that is connected to it. See his SlideShare Presentation here. I am eager to learn more on Tools and how they will shape future agency models. Though I think that smaller agency start-ups or the ones with less "classical history" should be able to implement this way of thinking and working quicker.