Tuesday, November 17, 2009

How Advertising needs to change not only the product, but the process.

This presentation by Giles Rhys Jones from Ogilvy gives intersting input on the "agency of the future" as well as the work style that is connected to it. See his SlideShare Presentation here. I am eager to learn more on Tools and how they will shape future agency models. Though I think that smaller agency start-ups or the ones with less "classical history" should be able to implement this way of thinking and working quicker.