Thursday, January 22, 2009

The Colours of Crisis: Optimistic or Not?


What visual face will the crisis have? Will we all turn to downgrade colours and turn away from bling - or instead be overtly optimistic and turn to the bright side of life in order to cheer up?

This piece from naked NY does a really nice review - so take a peek. It reminded me of a line that I heard many years ago, I think it was a joke in a statistics class: in crisis the skirt lines go up. Ha, let's watch out if it is possible that we can really classify in specific crisis style and tone of voice in our ecclectic times where style and fashion patterns are so complex.

I also wonder how advertising or brands in general will answer to the crisis in their visual approach. Will it affect tone of voice or product concepts and package design? What do you think?